DKT International Releases 2015 Contraceptive Social Marketing Statistics

DKT International Releases 2015 Contraceptive Social Marketing Statistics

In 2015, 87 contraceptive social marketing programs in 59 countries delivered 68 million couple years of contraceptive protection (CYPs) to couples, women and girls around the world, according to the 2015 Contraceptive Social Marketing Statistics just published by DKT International.

“Social marketing continues to make a major contribution to both family planning and HIV prevention by providing women in low and middle income countries with contraceptives through existing commercial channels,” says Chris Purdy, president and CEO of DKT International. “We are proud that these efforts have made great strides in helping to reach the FP2020 goal of adding 120 million new users of contraceptives by the year 2020.”

The report details 87 contraceptive social marketing programs, all of which are helping provide modern contraception and reduce unmet need for family planning, largely through the private sector.

For the third consecutive year, DKT Indonesia took the top spot on the list by delivering 7.7 CYPs in 2015 to social marketing channels such as pharmacies, convenience stores and midwife clinics. The second and third largest programs were the Social Marketing Company of Bangladesh and DKT India.

The top 10 list of contraceptive social marketing programs in 2015 included:

1.    DKT Indonesia, 7.7 million CYPs 2.    Social Marketing Company, Bangladesh, 4.8 million CYPs 3.    DKT India, 4.2 million CYPs 4.    Marie Stopes India, 4.1 million CYPs 5.    DKT Ethiopia, 3.6 million CYPs 6.    Society for Family Health, Nigeria (PSI), 3.1 million CYPs 7.    DKT Philippines, 2.7 million CYPs 8.    Greenstar, Pakistan (PSI), 2.4 million CYPs 9.    PSI India, 2.2 million CYPs 10.    DKT Egypt, 2.0 million CYPs

DKT International’s programs distributed 2.3 billion condoms, 181 million oral contraceptives, 40 million injectable contraceptives, 3 million intrauterine devices, 10 million emergency contraception, 6.7 million misoprostol tablets and 613,000 implants in 2015.

The five programs that recorded the largest increases in CYPs from 2014 to 2015 were:

1.    Marie Stopes International, Nepal, 503% 2.    DKT Pakistan, 360% 3.    DKT Nigeria, 241% 4/5 DKT Mexico and PSI Democratic Republic of Congo, 116% (Tied)

NOTE: For this report, DKT International calculates a couple year of protection as equivalent to 100 sold condoms, 200 free condoms, 14 pill cycles, 4 three-month injectables, 6 two-month injectables, 12 one-month injectables, 20 female condoms, 14 emergency contraceptives, 0.33 implants, 0.23 intrauterine devices, 0.59 doses of medical abortion, 0.0208 manual vacuum aspiration kits and 16 misoprostol pills.


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Duties and Responsibilities
1. Communicate product information in a way that's meaningful and relevant to each individual customer and account; customize discussions and client interactions based on understanding of customer's needs
2. Maintain effective communication and relationships with key external and internal customers.
3. Within institutional hospital accounts, act as primary point of contact for customer, meets with key customers/personnel to understand practice structure, business model, key influencers /network structure, customer needs and identifies business opportunities
4. Promote DKT Nigeria products and services to physicians and other medical personnel within assigned geography
5. Demonstrate advanced ability to ask strategic, insightful questions to obtain information on specific customer business/ healthcare needs. Uses the insights to position DKT Nigeria’s products and collaborates with customers on focused and customized business strategy
6. Share learnings and best-practices from one customer to help other customers meet their needs and exhibit professionalism and leadership with clients/ key account clinics
7. Build strategic relationships with the key opinion leaders in hospitals and clinics to negotiate purchases.
8. Engage in all job responsibilities and activities with the highest standards of ethics and integrity, with emphasis on compliance with all relevant laws, policies and regulations.
9. Additional duties as needed

Qualification/Experience- The candidate must have the following:
• Three to five years’ experience in clinic key account management / institutional sales of pharmaceutical products
• Flexibility to adapt to changing priorities and to work as part of a team
• Exceptional verbal, written and presentation skills
• Competency in Microsoft applications including Word, Excel, and PowerPoint
• Well-organized, with ability to track multiple activities and deadlines
The position reports to the Institutional Clinical Manager.
Interested and qualified candidates should send their CV with subject tagged, Institutional Clinical Representative (Location) to

Application deadline: 30 November 2019